Smart, all-in-one software for lesson-based businesses

Noto is a modern platform for businesses that offer private and group lessons—including music schools, tutoring centers, driving schools, private pay clinics, and sports coaching.

Why We Built Noto

Noto's first user was AJ's mom, who is a piano teacher and runs a music school in New Jersey. AJ saw first hand how much administrative work it can take to run a business like hers and saw the lack of modern software tools in the space.

Noto was founded by AJ and Steve, who spent years building products at Silicon Valley giants like Google, Meta, Quora, and Lyft. They saw firsthand how thoughtful software can make complex work feel simple.

AJ and Steve believe these businesses deserve the same standard of software used in big tech. They built Noto as a modern alternative to legacy software, bringing world-class product quality to businesses so owners can stop wrestling with spreadsheets and focus on their students.

Our Founding Team

Noto's founding team is a group of fun loving and ambitious technologists that all have one thing in common: they love their users! They work together in a cramped office in NYC.

AJ Ding
Cofounder and CEO
I’m focused on growing my brand, improving my products, and finding smarter ways to market and package my work. I’m driven, curious, and committed to turning my design skills into something bigger.
Steve Wang
Cofounder and CTO
I’m focused on growing my brand, improving my products, and finding smarter ways to market and package my work. I’m driven, curious, and committed to turning my design skills into something bigger.
Cory Zhou
Head of Customer Success
I’m focused on growing my brand, improving my products, and finding smarter ways to market and package my work. I’m driven, curious, and committed to turning my design skills into something bigger.
Trevor Huston
Head of Sales
I’m focused on growing my brand, improving my products, and finding smarter ways to market and package my work. I’m driven, curious, and committed to turning my design skills into something bigger.
Mohit Dalal
Founding Engineer
I’m focused on growing my brand, improving my products, and finding smarter ways to market and package my work. I’m driven, curious, and committed to turning my design skills into something bigger.
Viral Patel
Founding Engineer
I’m focused on growing my brand, improving my products, and finding smarter ways to market and package my work. I’m driven, curious, and committed to turning my design skills into something bigger.
Jackie Fu
Founding Designer
I’m focused on growing my brand, improving my products, and finding smarter ways to market and package my work. I’m driven, curious, and committed to turning my design skills into something bigger.
Gary Fox-Nelson
Account Executive
I’m focused on growing my brand, improving my products, and finding smarter ways to market and package my work. I’m driven, curious, and committed to turning my design skills into something bigger.
Zach Nicius
Account Executive
I’m focused on growing my brand, improving my products, and finding smarter ways to market and package my work. I’m driven, curious, and committed to turning my design skills into something bigger.
Anna Alworth
Account Executive
I’m focused on growing my brand, improving my products, and finding smarter ways to market and package my work. I’m driven, curious, and committed to turning my design skills into something bigger.
Jack Ginsburg
Account Executive
I’m focused on growing my brand, improving my products, and finding smarter ways to market and package my work. I’m driven, curious, and committed to turning my design skills into something bigger.
Judy
Chief of Staff
I’m focused on growing my brand, improving my products, and finding smarter ways to market and package my work. I’m driven, curious, and committed to turning my design skills into something bigger.
Karthik Nagappan
Head of Business Operations
I’m focused on growing my brand, improving my products, and finding smarter ways to market and package my work. I’m driven, curious, and committed to turning my design skills into something bigger.
Dexter Renick
Founding Engineer
I’m focused on growing my brand, improving my products, and finding smarter ways to market and package my work. I’m driven, curious, and committed to turning my design skills into something bigger.
Artemy Ivanov
Founding Onboarding Manager
I’m focused on growing my brand, improving my products, and finding smarter ways to market and package my work. I’m driven, curious, and committed to turning my design skills into something bigger.
Caitlin Tully
Account Executive
I’m focused on growing my brand, improving my products, and finding smarter ways to market and package my work. I’m driven, curious, and committed to turning my design skills into something bigger.
Cole Drew
Account Executive
I’m focused on growing my brand, improving my products, and finding smarter ways to market and package my work. I’m driven, curious, and committed to turning my design skills into something bigger.
Khalid Onaola
Account Executive
I’m focused on growing my brand, improving my products, and finding smarter ways to market and package my work. I’m driven, curious, and committed to turning my design skills into something bigger.
Salman Mahmud
Founding Implementation Lead
I’m focused on growing my brand, improving my products, and finding smarter ways to market and package my work. I’m driven, curious, and committed to turning my design skills into something bigger.
Greyson Moroney
Founding Implementation Lead
I’m focused on growing my brand, improving my products, and finding smarter ways to market and package my work. I’m driven, curious, and committed to turning my design skills into something bigger.

Running lessons often means managing schedules, payments, records, and communication across too many disconnected tools. Noto brings everything together into a single system, so operators spend less time on admin and more time supporting students and growing their programs.

What Noto supports

Noto is designed to handle the operational complexity behind lesson-based businesses, without adding more work. Everything is connected, so teams always have a clear, up-to-date view of what’s happening across their programs.

Flexible Scheduling

Easily manage private and group lessons.

Billing & Payments

Automated invoicing and integrated payment processing.

Records Management

Centralized student, family, and staff profiles.

Growth Tools

Marketing automation to grow your business